MARKETING ADVERTISING - Intermediaries   - Cash Referral Arrangements   - Intermediaries   - Plan Administrators   - Requests For Proposals - Media - Sales Literature - Technology IDENTITY - Building Brand Identity - Designations - Membership . . Intermediaries An adviser can obtain clients indirectly through intermediaries that directly interface with investors. Five of the most common intermediaries are: Solicitors Solicitors are non-employees of the advisers who receive a fee for referring clients to the adviser. Adviser Supermarkets A number of broker-dealers market adviser supermarkets to their customers. An adviser supermarket is a list of investment advisers that typically includes performance and other information about each adviser. To remain on the list, an adviser must execute a certain amount of its client trades through the broker-dealer. Wrap Account Programs Wrap account programs are sponsored by broker-dealers that offer investment programs with a single asset-based fee and no commission charges. These broker-dealers provide brokerage services and split the fee with advisers who provide investment management services. Sub-Adviser Programs A number of advisers employ quantitative and qualitative measures to select sub-advisers to manage the clients of the advisers. Retirement Plan Administrators Most employee and other retirement plans outsource administrative functions to third-party administrators. Such administrators often have special access to plan trustees and can give advisers the opportunity to make a pitch in "beauty contests" to retirement plan trustees.